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How Global Consumer Brands Use Social Competitive Intelligence and Brand Analytics to Impact Brand Performance - Thursday 01/28 11am EST / 4pm GMT

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Voxburner is excited to partner with BrandTotal for this exclusive webinar. We sit down with Gayle Noah, Media Director at L’Oreal, to discuss brand analytics and how it can be used to optimize campaigns for diverse audiences such as Gen Z, hosted by Mark Mansfield, SVP, Global Growth & Partnerships at BrandTotal.

If you are a B2C marketer struggling with actionable consumer insights into your brand analytics as benchmarked against your competition, you won’t want to miss this webinar with guest speaker Gayle Noah, Media Director of L’Oreal. With 85% of today's digital marketing hidden from view and fragmented across multiple channels, how can you see how your brand marketing measures up to the competition, much less how it can be strategically optimized?

This is the question L’Oreal sought to answer when it engaged BrandTotal to help the company transform its brand analytics and gain social competitive intelligence consumer insights so they could accurately measure, correlate, benchmark, and optimize campaigns and initiatives. Join us to learn how L’Oreal was able to:

- Make faster, smarter, and better brand advertising decisions to reach young people
- Gain the broadest and deepest digital share of voice coverage
- Analyze their brand performance as compared to the competition

Register now to get key insights into lessons learned and best practices in analyzing your own brand performance against your competition’s strategies, campaigns, creatives, and performance.

Gayle Noah L’Oreal

Gayle Noah
L’Oreal

Mark Mansfield BrandTotal

Mark Mansfield
BrandTotal