VICE Media Group introduces a new index to measure the relationship between young consumers and brands, based around a proven trend: young people are looking for brands to be their companions. What does it mean to be a Companion Brand?

It’s not just about leading or challenging in a category. It’s not just about having purpose. It’s not just about impacting culture. It’s about how you do these things. VICE Media Group’s Global SVP of Insights, Julie Arbit, will be joined by a group of brand leaders and consumers to introduce and discuss this new structure of thinking, the research that led to it, and which brands are leading the way.

Julie Arbit
VICE Media Group