The TikTok Generation(s): Understanding both Gen Z and Millennials on the World’s Fastest Growing Social Platform
Jul
14
2:40 PM14:40

The TikTok Generation(s): Understanding both Gen Z and Millennials on the World’s Fastest Growing Social Platform

It’s no surprise that TikTok is immensely popular with Gen Z. What might be surprising is just how broad its user base actually is and its popularity among Millennials. Jukin Media will present insights and actionable learnings to help you make informed decisions on how to best leverage the advertising opportunities that TikTok presents.

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Reaching every kid personally, at scale - the need for digital first creative
Jul
14
11:45 AM11:45

Reaching every kid personally, at scale - the need for digital first creative

Advertisers like Sony and Colgate know that if an ad is not instantly engaging and reflect the variety of Gen Z out there, it will be ignored. Ad-Lib.io will share how marketers can create relevant and engaging ads at scale with minimal effort, and show the impact on the top and bottom line for marketers.

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The Great Rebundling of Gen Z
Jul
14
9:25 AM09:25

The Great Rebundling of Gen Z

Gen Z are reassembling their lives with greater thought, caution and optimism that will drive their value systems, behaviors and beliefs as consumers. Clint! Runge, CEO & Founder of youth culture agency Archrival, outlines the incredible opportunity brands have to align themselves with the priorities of young people today.

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