The Museum of Youth Culture is a non-profit heritage archive working to preserve, share, and celebrate the untold story of youth culture movements. Central to their work is “preserve to inspire”, their mission to use these stories from the past to inspire future generations. Working with brands through creative partnerships enables them to use their collection to reach young people today, and start discussions around how past movements inspire current trends. In this presentation, they’ll discuss their preservation work through some of their recent exciting brand collaborations, including Fred Perry and Depop.

Lisa Der Weduwe
Museum of Youth Culture

Jamie Brett
Museum of Youth Culture