Four out of five Gen Alpha kids (born after 2010) significantly influence family spending. Gen Alpha is not only impacting the here and now, but knowing their behaviors, attitudes, values and perceptions will determine the success of your youth and family-focused business for years to come.

KidSay X Seismic Digital will provide data-based insights with foundational understanding on the mindset and increasing influence of Gen Alpha on your brand.

Attendees will leave this session:
- Grounded in the key attributes that distinguish Gen Alpha from their Gen Z predecessors
- Learn what marketers are doing and should be doing to capture, nurture and activate the next generation

Nick Barkman
Seismic Digital

Terence Burke
KidSay