It’s no surprise that TikTok is immensely popular with Gen Z. What might be surprising is just how broad its user base actually is and its popularity among Millennials. In this session Jukin Media presents key findings on the comparison of both the behavior and the perceptions of advertising between the two groups on the platform. You’ll walk away with insights and actionable learnings to help make informed decisions on how to best leverage the advertising opportunities that TikTok presents when targeting either (or both) of these audiences.

Zach Alter
Jukin Media