Hear from our panel of leading youth brands on how they are actively championing young people today. From mental health and social justice to future career prospects and helping local communities, discover how driving change to make the lives of young people better has become an integral part of their Gen Z marketing strategy.
Why we’re excited:
From Teen Mental Health Awareness Day and their "Show Up for 2020" voting campaign to closing the education gap in under-represented communities, Hollister Co has got the backs of Gen Z. Jacee Scoular, Director of Brand Marketing, shares how Hollister’s laser-focus on building customer-first brand strategies has helped them authentically connect with their core Gen Z demographic.
Gen Z self-care brand Blume are making it their mission to build young women a safe space to learn, grow, and become their badass selves. Taran Ghatrora, Co-Founder, will share how the brand is aiming to normalize puberty and periods and empower young women.
HOST: Jess Blair
When We All Vote
Taran Ghatrora
Blume
Jacee Scoular
Hollister Co
Kelsey Rohr
TOMS