We sit down with a group of early adopters of Podcasts, Clubhouse and Twitter Spaces to understand the role that audio plays in the day-to-day life of a content-obsessed demographic. For a generation that is traditionally phone-shy, discover:
- Why live conversation and dialogue has suddenly become number one with Gen Z (and super addictive)
- How young creators are leveraging podcast content to connect with their audience.
- What young people are actually using Clubhouse and Twitter Spaces for (dating, to make friends, meet mentors, experiment)
- Where brands to fit into the mix
- Whether audio can maintain it’s appeal long-term and compete with IRL events and other non-audio social media platforms
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