With the world on pause for almost a year, brands have adapted their messaging and strategy to stay connected with their audience. Now that there is a more positive outlook on the horizon, our panel of leading youth brands share how they are looking to reboot their marketing strategies, what they have learnt from this time and if they do really want to go ‘back to normal’.

CHAIR: Laura Maness
Havas NY

Vera Koch
AURA

Siobhan Sullivan
Crunchyroll

Katelynn Whitaker
Movember US