vera koch

VP of Global Marketing, AURA

In her current role, Vera has been instrumental in leading the creative redesign for eSalon, its expansion into new markets, and the brand’s strategic pivots in response to a significant increase in demand during the COVID-19 pandemic, among other notable achievements. Leveraging her wealth of creative and analytical expertise, Vera drove the marketing strategy and execution for the launch of Colorsmith in June 2020 - a first-to-market salon-grade, at-home custom hair color solution for men - followed by the debut of AURA in January 2021 - the first and only personalized hair care with pigment options.

Prior to working for eSalon, Colorsmith and AURA, Vera was Vice President of Global Marketing for PRAVANA where she was responsible for spearheading the creative campaign for one of the company’s fastest color line rebrands in the company’s history. She also served as Head of Marketing for Schwarzkopf Professional USA.

Vera is a graduate in International Business from the European Business School in Germany, the University of Queensland in Australia and CERAM Grande École in France. She also earned executive education degrees at the Harvard Business School and INSEAD Business School in the U.S. When she’s not dreaming up the next big marketing campaign, she enjoys spending her time winding down with yoga, time with family and friends, traveling the world and indulging in craft coffee.