Nicole Fiore

Global Activation Director, Partner, MediaCom

With 11+ years of experience in digital advertising, Nicole has a strong background in biddable strategy and execution. Nicole ensures clients have access to cutting edge capabilities across biddable channels, that are managed in a holistic and agile way to capture the benefits of real time communication with consumers. She focuses on continually optimizing media and creative performance across all biddable channels to ensure a more personalized approach. With a drive for collaboration across client teams, product teams and craft specialists, her focus is to maximize key opportunities for growth. Nicole has been a key player in GroupM wide initiatives such as driving Programmatic First, Audience First Marketing, and curating industry leading agency wide POVs.