bette ann Fialkov

Director of Culture & Entertainment, Lyft

Bette Ann is the Director of Influencer Marketing & Entertainment Events on the Culture & Entertainment Team at Lyft. She leads all influencer campaigns and entertainment event partnerships. Prior to Lyft, she worked at Google for over 6 years managing celebrity and influencer partnerships across hardware. She launched Google’s first white glove concierge program, as well as a micro-influencer community for hardware with over 400 influencers. Prior to Google, Bette Ann worked at a tech startup and as a producer at Crispin Porter + Bogusky both in Miami. Bette Ann earned a bachelor’s degree from Duke University and currently lives in Miami Beach, Florida.