siobhan sullivan

Director of Global Community Marketing, Crunchyroll

Siobhan Sullivan is the Director of Global Community Marketing at Crunchyroll, the world’s most popular anime brand with more than 100 million registered users and over four million subscribers. In this role, Sullivan leads community marketing and engagement strategy for all International owned platforms and social media channels for Crunchyroll reaching fans across the globe in 8 different languages. Additionally, she leads the social media, editorial and influencer marketing strategy for Crunchyroll’s new mobile gaming division, Crunchyroll Games.

In 2020, Sullivan was named Community Manager of the Year by The Drum Social Buzz Awards. This was a reflection of her success in rapidly driving growth for Crunchyroll’s International social media audiences from the thousands to the millions.

Prior to Crunchyroll, she began her journey in social media as a professional fashion blogger, during which she was lauded as a featured speaker at London Fashion Week in 2014. She would later go on to author organic and paid social strategy for high-tech B2B companies such as Microsoft, NVIDIA, and Autodesk. Earning a Bachelor of Arts & Sciences degree in Japanese Language & Literature and Psychology from Boston University, growing up as an anime fan from a young age, and living in Japan for 4 years, she combines both her personal fandom and professional skills at Crunchyroll today.