anna Freeman

Founder & CEO, ZavFit

Anna was born and brought up near London and her passion for health, fitness and wellbeing started young. Sporty and musical, Anna represented England in Table Tennis as a teenager and for many years was a lead singer in a gospel choir. In her thirties she took up boxing, having her first competitive bout just nine months later.

Anna gained her Batchelor of Science from UCL in Technology & Management, and then went on to enjoy a successful career in the FinTech space, largely in the City. She worked with multiple start-ups including a role in the founding leadership team at Calastone. Calastone was identified by the UK government as a ‘Future Fifty’ company and is now the largest global funds network, connecting the world’s leading financial organisations.

Anna identified that a healthy money mindset is a crucial dimension of health and wellbeing, an observation made following her own very personal journey to wellbeing. However, it is a dimension that is consistently overlooked as a health issue by both the health and finance sectors. In fact, money is the #1 cause of mental health problems around the world.

Anna’s passion for wellbeing, and desire to make an impact, saw the creation of ZavFit in 2017. ZavFit is the first company to identify and address money stress as a health issue. In response, ZavFit has built the first health tool for money that focuses on improving the health and happiness of the individual as an outcome. MoneyFitness has been called a game changer by the Health industry.

Anna lives in Edinburgh with her husband and two step children.