Cecelia Girr

Strategy Director, TBWA’s Backslash

Cecelia Girr is both a journalist and strategy director for Backslash, the cultural intelligence unit powered by TBWA Worldwide. For the past two years, she has led strategy for the unit’s annual report on global cultural shifts. She is also the co-founder of Backslash’s zine, ED\GE, and served as deputy editor for the debut edition: Age of Wellness. As a brand strategist, she has worked across categories ranging from beverage and entertainment to telecommunications and technology. Cecelia also has led branding work and integrated campaigns for the Golden Globes, Postmates and UNICEF.