NERDS, the Next-Gen Youth + Culture Marketing Agency reveal the latest insights from their Frontline report. Frontline is NERDS’ proprietary research platform and insight portal for understanding the European, street-culture inspired, high street consumer; 65% of all Gen-Z, middle to lower socioeconomic status, where traditional working-class values prevail. A landscape where clean-cut aspirations rule and conspicuous consumption is everything. Over 20,000 have participated to date, providing more than 7000 hours of consumer opinions on topics such as:

• Influences

• Passion points

• Goals

• Media Behaviours

• Retail Preferences

• Shopping behaviours

• Brand Preferences

Brett Booth
NERDS

Luke Hodson
NERDS