luke hodson

Founder, Nerds

Forbes 30 under 30 alumnus, Luke Hodson is a born and bred Londoner and founder of Nerds, the award-winning youth + culture marketing agency. Hodson’s vision was to champion the diverse landscape of urban youth culture and collaborate with brands expressing a shared desire to authentically connect with this cohort. Converse and Beats by Dre were amongst the first to understand the opportunity and align with the Nerds vision. Today, Hodson continues to drive the business forward by evolving Urban Nerds’ core services and investing in products that keep the brand at the frontline of youth culture and marketing.