will weeks

Head of Brand & Communications, Student Beans

Will is a Gen Z marketing expert. Previously in the travel industry, he held senior strategic marketing roles at Contiki, Day 8 and STA Travel, where he initiated award-winning brand and content initiatives to build Gen Z audiences. He now leads brand and communications for Student Beans, the world’s leading student loyalty network, executing a student-first consumer brand strategy through social, content, PR and campaigns.