cat collins

Senior Director, Digital: Youth & Entertainment,
ViacomCBS Networks International

An entertainment journalist and social media strategist with over 15 years’ experience working for some of the UK's biggest broadcasters and digital publishers, including ViacomCBS, NBCUniversal, Yahoo, MSN and Sky. Based in London and working in partnership with VCNI's regional leadership around the world, Cat is responsible for implementing data-driven, audience-led content strategies to drive growth across social platforms for the companies' iconic brands including MTV and Comedy Central, leading editorial vision and tone across international.