lara piras

Freelance Writer, Researcher and Strategist

Lara is a freelance writer, researcher and strategist based in London.

Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best including The Future Laboratory, WGSN, MTV, Vogue UK and Vogue US in New York. She has previously worked on youth research projects for big brands including Nike, adidas, ASOS, Facebook and Peroni. Lara has an eye for spotting future innovations and trends early, teamed with a love of photography, writing and researching.