eva Caiden

Emerging Trends Lead, Instagram

As an expert in youth culture at Instagram, Eva works with global teen communities to build scalable programs advocating for young people’s perspectives. From discovering new talent and spotting emerging trends, to advising teams on how to create teen focussed products & campaigns, Eva’s eye is always on what’s next, ensuring teen voices are authentically represented.

A former journalist specialising in teen & pre-teen magazines, Eva has also worked in community management & partnerships for teen fanfiction communities. Follow Eva on Twitter & Instagram: @evacaiden