Amongst all marketers is a mad dash to understand the implications of a ‘new normal’ in America; perhaps no generation was more greatly affected than Gen Z. Today they are reassembling their lives with greater thought, caution and optimism that will drive their value systems, behaviors and beliefs as consumers.

We are seeing seven key pillars of influence take shape already that are critical for brands.

In this dynamic talk, Clint! outlines the incredible opportunity brands have over the next few years to align themselves with these priorities. He’ll uncover the decision-making influences they are using to alter their lifestyle and drive their purchasing preferences.

Whether you are a brand deeply rooted in youth culture or one on its fringe, you’ll takeaway great conversation starters and practical strategies for your upcoming marketing efforts.

Clint! Runge is CEO & Founder of Archrival, a youth culture agency that reinvents how brands win the hearts and minds of young adults. Clint! and team light the fires for clients such as Red Bull, adidas, Hollister and Spotify by going against the grain of traditional marketing to build brand love, loyalty and sales with teens to twenty-somethings.

Clint! Runge
Archrival