While the impacts of the pandemic have been widespread, Gen Z has arguably been hit the hardest. From job loss to stress and other mental health issues, this past year has been a heavy burden on a generation already experiencing a climate crisis, racial injustice, school shootings, and so much more. Young people continue to lead the way in demanding a better world and working to make it happen. Consequently, the stakes for brands and organizations to get it right are higher than ever.

In this session, join DoSomething Strategics’s Mary Noel as she breaks down the latest research on how Gen Z is doing in this unique transformational moment in time, and how it's influencing their hopes and dreams for the future. As we begin to move into this next phase of the pandemic—and especially while we continue to reckon with some of the biggest challenges in society—how do they expect brands to show up?

As the largest organization for young people and social change, DoSomething leverages the power of over 25 years and has built a deep understanding of young people. Their proprietary behavioral database of millions of members help bold brands and organizations live their purpose. Mary will dive into critical lessons from the pandemic, as well as new research that drives key takeaways your brand can put into action today.

Mary Noel
DoSomething Strategic