Gaming offers a huge opportunity for brands to connect with a new audience, however it has not yet been widely accepted in the marketing world as a leverage for driving brand connection. According to the latest Pew report, 92% of Gen Z identify themselves as gamers and for the first time, gaming overtook movies and TV shows as the top entertainment choice for Gen Z.

Irina Shames from entertainment studio 3BlackDot will join gaming expert Gavi Chavez to shed light into the world of gaming, its trends and the culture that surrounds it. In this session, you will:

• Understand how complex and diverse the gaming ecosystem is - covering everything from competitive esports, to lifestyle and everything in-between. It's intricately tied to music, fashion, travel and any other current trends.

• Learn how the traditional concept of a gamer has drastically evolved and how to break the stereotypes associated with gaming.

• Understand the overall fandom that surrounds the gaming culture and how your brand can tap in.

Irina Shames
3BlackDot

Gavi Chavez
3BlackDot