Reaching kids today is not an easy feat. Everyone wants to be talked to like they are the most important person in the world, and for ads to break through to this audience they need to capture attention from the first second. But how do you create enough advertising variants to achieve this? Nehal Patel, Global Customer Success Manager at Ad-Lib.io, will share her work with clients ranging from Sony to Estee Lauder and more, and how she has helped them use technology to make their campaign personalized in days, yet at a scale that used to take months to create. In this session, she will describe how that happens, and what the impact is in both time saved and the level marketing performance attained.

Nehal Patel
Ad-Lib.io

Nicole Fiore
MediaCom