The first group of people raised almost entirely on screens, today’s teens have a completely different experience than any other group of adolescents in history. The yearning to belong remains, but it ironically manifests through a desire to be unique. More than any generation prior, teenagers form their identities around the media they curate, the creators they follow, and the entertainment they consume. They are completely different, but they have more in common with each other than with other generations.


Join Lance Fraenkel and Ella Pardoe from YouGov exclusively at YMS:ONLINE as they unveil comprehensive new research into how teenagers see the current world and what they are looking for, based on anonymized and private surveys with teens themselves.

Compliant with CCPA and GDPR standards, this new research from YouGov Teen Profiles highlights brand new youth-focused insights on the future of media consumption, gaming, sports, retail, online habits, and more.

Lance Fraenkel
YouGov

Ella Pardoe
YouGov