Acceleration won't be the first word that comes to mind in relation to 2020, but is absolutely true about trends for the younger generations.

In this fast deep-dive on how Nextatlas's unique AI technology anticipates purchase and consumption behaviours, we will explore how Gen Ys and Gen Zs will lead the charge toward social and environmental transformation at an unexpected pace and how this will impact the future of brands.

We will talk about how young activists will re-emerge to influence a faster change in the social, political, and climate context, demanding immediate action for a better future and how 'macro-social' trends will be accompanied by the micro-expressions of the younger generations, in the way they will buy, eat and look.

Mario Coletti
Nextatlas