Human-powered marketing:
Winning the hearts and minds of young adults

A deep-dive presented by Archrival

The only way into the passions and conversations of Zs is through people.

With young adults increasingly turning to "people like me" and relying upon their communities for recommendations, it's more important than ever that brands are actively leveraging real people to gain trust with their target audience.

Join Archrival as they further examine the value of a human-powered, consumer-centric approach and share how to build influential field programs around your most critical business goals.

Whether you're thinking about college marketing, sampling, retail, social influence or beyond, you'll walk away with actionable ideas on how to activate real-people and influential voices to meet Gen Z when, where and how they want to engage brands today, both IRL and online.

📖 Bonus: each attendee will zoom away with access to our latest trend reports on the pulse of youth culture.

Join us for this fun and informative time! Bring snacks.

SPEAKERS