Gen Z’s purchasing power is only growing as more and more young people are entering the workforce, but we’re still talking to them like consumers with disposable income and time.

To spark meaningful conversations with young buyers, we need to understand how they communicate. That goes beyond catch phrases like cheugy or platforms like TikTok, and requires us to take a serious look at the values that guide their every interaction.

Join Kevin Doherty for a look at Vyond’s research on how young people are communicating at work. Whether B2C, B2B, DTC, or L-M-N-O-P, marketers of all kinds will walk away with a deeper understanding of the communication preferences, perceptions, and habits that shape relationships for these maturing demographics.

You will hear:

• Findings from Vyond’s year-long study into generational differences at work.

• Tips for creating innovative content that speaks to young audiences.

• Insights into how COVID-19 changed how young people communicate.

Kevin Doherty
Vyond