What's the secret to creating successful social media campaigns for a demographic that knows social inside out. Hear from brands at the forefront of social media innovation on:
- Culture and fuelling a movement - the power of social media for Gen Z and why communities are the secret weapon right now
- Gen Z as content creators: how short-form video is giving young people the tools they need to creatively express themselves and lend their voices to causes they care about.

Stefan Heinrich Henriquez
ex-Cameo / TikTok

MODERATOR: Bob Gearing
Socialbakers

Joy Ofodu
Instagram

Cyndi Pierre
American Eagle

Haile Thomas
The HAPPY Org