2020 has been pretty grim, but Gen-Z is powering through with the help of music and viral challenges. In this session, we will break down the psychology of music and social trends today and how they are changing the advertising and entertainment landscape as we know it.
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Earlier Event: October 28
Chaos & COVID: How agile research helped Gymshark uncover reactions to the challenge of a generation
Later Event: October 28
Lunch Break