COVID-19 has been the challenge of a generation that nobody saw coming.

As 2020 progressed and the world slowly shut down, Gymshark, the billion dollar fitness clothing and accessories brand, wanted to keep track of how their consumers were feeling as gyms closed and working out became an at home activity.

Using the agile research platform, Attest, they conducted a survey in March 2020 to gauge sentiments on health & wellbeing, including motivations to work out, to better understand how the brand could meet the new needs of Gymshark evangelists across Europe and the US.

Now, as lockdowns lift and life resumes some form of normality, Gymshark have launched a new research piece to track how their consumers are feeling now, and for the future.

Audience Insight Manager at Gymshark, Lorna Phillips, joins Attest SVP North America, Marc Schraer, for this exciting keynote session to dissect the key findings of their latest project run in September 2020.

You will discover:

• Exclusive learnings from a cross-Atlantic COVID research project undertaken by Gymshark

• How research can ensure your brand stays relevant in the eyes of your consumer

• Ways to translate your findings into action that your business can fulfil

Marc Schraer
Attest

Lorna Phillips
Gymshark