What do young people want from brands at this time? Hear how some of the world's leading youth brands have adapted their communications, messaging and strategy overnight and why they are resonating with their audience.

Why we’re excited:

• From drive-thru restaurants and pop up tents for take-out pick up to interactive summer camp boxes, Shack Shack has got creative when it comes to adapting quickly during the Covid-19 era. Kristyn Clark, Director of Brand Communications at Shake Shack will share some of the secrets behind the innovative campaigns that have captured Gen Z’s attention.

• Lottie Norman, Head of Content at Contiki Travel USA will share how a the world’s leading youth travel brand used social listening to build a covid-19 content strategy that is truly engaging and how they switched from ‘book now’ messaging to ‘#bringingtheworldtoyou travel from home’ messaging and the key tactics they used to keep their audience entertained.

• Simone Deocares Lengyel, Sr. Director of Integrated Marketing & Media at Converse will talk about their approach to pandemic marketing and their #CreateAtHome campaign.

MODERATOR: Kian Bakhtiari
The People

Kristyn Clark
Shake Shack

Lottie Norman
Contiki Travel USA

Simone Deocares-Lengyel
Converse