Promotions and discounts have become synonymous with eCommerce, and now even more than ever, with the massive influx of brands shifting their businesses online. However, how many brands have a strategy in place for how they use promotions that are personalized to the needs of today’s shoppers?
Born in the digital age and who shop online on a weekly basis, Gen Z is savvy and no stranger to eCommerce. They are fully aware of what a good eCommerce experience looks like and expect brands to understand this too. Can’t grab their attention? They’ll just look elsewhere.
In this session, you’ll learn all about building a strategic and tailored promotion strategy that leverages intent, the highest level of personalization in the market, to win these shoppers for life.
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