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Keeping Up With Gen Z: How To Build an eCommerce Promotion Strategy For Next Gen Shoppers

Promotions and discounts have become synonymous with eCommerce, and now even more than ever, with the massive influx of brands shifting their businesses online. However, how many brands have a strategy in place for how they use promotions that are personalized to the needs of today’s shoppers?

Born in the digital age and who shop online on a weekly basis, Gen Z is savvy and no stranger to eCommerce. They are fully aware of what a good eCommerce experience looks like and expect brands to understand this too. Can’t grab their attention? They’ll just look elsewhere.

In this session, you’ll learn all about building a strategic and tailored promotion strategy that leverages intent, the highest level of personalization in the market, to win these shoppers for life.

Maayan Patito Namogoo

Maayan Patito
Namogoo