Cultural anthropologist Rob Scotland sits down with Bette Ann Fialkov, the Director of Influencer Marketing & Entertainment Events on the Culture & Entertainment Team at Lyft, the popular rideshare service app, for a fireside chat to talk about all things influencer marketing and culture. Find out how Lyft’s huge focus on social impact drives marketing strategy and how the evolution of influencer marketing has influenced campaign creativity.

HOST: Rob Scotland
Veo Technologies

Bette Ann Fialkov
Lyft