Join National Research Group (NRG) for a data-driven session on the generation changing the way we Internet, communicate and organize. Discover where the pulse of culture is moving, and how to deliver the open, participatory and peer-driven experiences Gen Z is waiting for.

• Creativity: Why games are the new third places for Gen Zs, and which experiences present the most prime real estate for brands who want to tap into youth culture

• Culture: The essential qualities that define cultural stickiness and relevance for Gen Z

• Change Agents: The importance of cultural diversity & representation to the social justice generation

Perri Feinsilber
National Research Group (NRG)

Moe Komachi
National Research Group (NRG)

Adela Pfaff
National Research Group (NRG)

Lauren Xandra
National Research Group (NRG)