Adela Pfaff

Senior Analyst, National Research Group (NRG)

Adela Pfaff is a senior analyst at National Research Group (NRG). With experience in cognitive psychology, neuroscience and marketing, she brings a diverse perspective and skillset to her role as a strategist at NRG. As a Gen Zer, she loves thrifting, yoga, animated television, and all things Nintendo. Prior to working at NRG, she studied psychology and music cognition at Pitzer College. Her current research interests focus on decoding digital culture, analyzing viral media, and understanding social progress.