Allison O'Keefe Wright

President, Open Mind Strategy

As President of OMS, Allison consults major brands on targeting, content/product development and communications strategy. She’s spearheaded countless research endeavors focused on cultivating actionable insight into millennial and Gen Z consumers for brands like iHeart, ESPN and Facebook. Allison previously ran research and planning divisions at EMI and MTV. Allison has a unique ability to humanize data, and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients.