Chris mckee
Founder & CEO, Flint & Steel
Chris McKee has spent the last 25 years in the marketing arena crafting responsible & empowering products and programs for youth & families. As Global Creative Director for General Mills and then co-founder of WPP’s dedicated youth enterprise, Chris has been a pioneer in helping brands enter and thrive in the youth arena. In the past 7 yrs, Chris founded and has directed Flint and Steel, a marketing enterprise with a different mandate - to create marketing solutions that function like annuities, transforming consumers into enthusiasts and brands into advocates. Along the way, Chris has focused his expertise and company’s resources on projects ranging from
Creating entirely new youth categories - such as Betty Crocker Fruit Snacks & Go-gurt.
Creating Walmart’s first dedicated youth effort.
Creating Nike & adidas’s first youth efforts.
Creating National Engagement platforms like NFL Play 60, Box Tops for Education, and Nascar Acceleration Nation.
Creating Samsung's first dedicated teen product.
Creating and Producing the Sundance awarded diversity documentary platform - One Million Stories which included The Black List, Latino List and more.