Hayel Wartemberg

Co-Founder & Head of Insights, Word on the Curb

Hayel Wartemberg is the co-founder and Head of Insights at Word On The Curb, who collaborate with Millennials and Gen-Z to help businesses understand the trends that drive youth engagement. Word on the Curb specialise in research into the lives of ethnic minority young people.

Having worked with the likes of NHS, SOAS University, Channel 4 News, Freeformers, Columbia Records, The Guardian, Dentsu Aegis, The MOBO Awards, NCS The Challenge, Business Launchpad & Bauer Media - Word on the Curb have a 7 year experience in helping to shape the youth strategy of some of the world’s leading organisations.

Word on the Curb received attention for their viral marketing campaign challenging the #KnifeFree Home Office venture - collating alternative solutions to tackling serious youth violence in Chicken boxes. This story was shared by the likes of the BBC, Guardian, ITV, LadBible, BET, TIME Magazine and Russia Today.