Will Will Worsdell

Co-founder & Strategy Director, The Park

Will Worsdell is Co-Founder and Strategy Director of experiential agency The Park.  The Park is a young agency with a broad view of the word "experiential". They work with brands that stand for something and help them prove it to their customers and internal stakeholders. Those brands include Dreamworks, Marriott Hotels, and Red Bull.

Prior to founding The Park in 2018, Will was Controller of Marketing & Media at ITV, where he lead the shift to younger audiences with rebrands of ITV Hub and ITV2 and launched the youth cultural phenomenon that is Love Island. Prior to his four years at ITV he worked at Channel 4, where he launched 4Music, and held several strategy and management roles in creative and media agencies globally.  Will is an international speaker, author of multiple industry articles and is passionate about creativity and the importance of combining people from mixed backgrounds to create great ideas.