joi freeman

Founder & CEO, Remnant Strategy

Strategist. Youth culture enthusiast. Advocate for the voices of vulnerable populations. Joi Freeman thrives in chaos and is a natural-born influencer. Widely regarded as a brand “fixer” she possesses a unique talent for creating compelling strategies out of disorder and streamlining messages. She helps professionals realize their potential and has a knack for moving teams from the place where they are stuck to the place they want to be. Her work launching brands and transforming culture spans industries and sectors with a roster including The Boston Consulting Group, The YMCA, Claire’s, Icing stores, The Girl Scouts, MoneyGram International, HOPE Worldwide, McDonald’s, and Burger King.

Recently she founded Remnant Strategy a consultancy working at the intersection of culture and business to council brands through the process of mapping the next and better chapter to their story. Joi has a particular interest developing cross-sector strategies that propel economic growth and empower the next generation in emerging markets. When not helping brands map a new path, Joi is mentoring young professionals, exploring across the globe, and discovering new dishes to serve at dinner parties.